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- Facebook’s reach-killing test in Slovakia is a big warning to all media
Posted by : Brij Bhushan
Monday 23 October 2017
Media outlets in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia are going through a rough week – and they have nobody but Facebook to blame for the headache. A new Facebook news feed experiment is purportedly causing a huge decrease in organic traffic to news outlets in the aforementioned countries. Last Thursday, the social media giant brought its Explore Feed feature to desktop, but it turns out it didn’t have the best impact on news sites, to put it lightly. Outlets are reporting Facebook interactions (i.e. likes, comments, shares) have sunk nearly four times since the company updated the…
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